Smirnoff ICE launches Sunsurance, a summer campaign ensuring “100% chance of sunny days” no matter the weather, inspired by its award-winning Sunny Days Variety Pack. Partnering with comedian Boman Martinez-Reid, the brand will give away up to $200,000 throughout the season, including an initial $50,000 to celebrate the summer solstice.
NOTE: To enter w/o text, send an e-mail to promotionalsweepstakes@avidinc.com, with “SMIRNOFF ICE SUNSURANCE SWEEPSTAKES” in the subject line, along with your first name, phone number, date of birth, state and zip code.
To enter for a chance at Sunsurance payouts:
- Turn on those post notifications for @Smirnoff and be the first to know when it’s time to sign-up for Sunsurance.
- When the alert hits, be ready to text “SUNSURANCE” to 24272. More than 2,000 (21+ only) will unlock $20 in ICE-cold cash (awarded as Venmo credit*) to use however you make the most of a sunny day – snacks, sips, you name it.
Martinez-Reid will also appear on broadcasts in both gloomy and sunny U.S. cities, delivering lighthearted weather forecasts and promoting Smirnoff ICE Sunny Days swag and giveaways nationwide.
ENTRY – One Time Entry
Be on the lookout for Smirnoff ICE Sunny Days drops to score sizzling styles and summer swag coast to coast.
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