YASSS! Insomnia Cookies, the beloved late-night bakery brand, continues its late night era with the return of its seventh annual PJ Party on Tuesday, Sept. 16 in honor of National PJ Party Night. The fan-favorite celebration is back and sweeter than ever complete with giveaways, exclusive offers and the debut of its new limited-edition cookie. This year’s event is leveling up at college campus locations with bigger experiences set to be the ultimate late-night hangout. Insomnia Reward members are invited to get baked after bedtime in their pajamas to receive one free Classic cookie in-stores at locations nationwide.
To own the night, Insomnia Cookies is debuting its new limited-edition Peanut Butter S’mores made with REESE’S Classic cookie at the upcoming PJ party, starting at 8 p.m. local time. The new cookie features a buttery brown sugar cookie packed with chopped REESE’S Peanut Butter Cups, golden graham crackers, melty chocolate chunks and gooey marshmallows. The new cookie will be available in-store and for local delivery at all Insomnia locations until supplies last.
The late-night bakery is celebrating their ‘real ones’ by offering Insomniacs some sweet deals and freebies, including:
- 1 FREE Classic cookie for Insomnia Rewards members wearing their PJs with no purchase necessary. New Peanut Butter S’mores Cookie may result in an additional charge.
- $20 PJ Party Pack for all Insomniacs, inclusive of 2 Peanut Butter S’mores Classics, 1 Salted Caramel Deluxe, 1 Confetti Deluxe, 1 Brookie, and 1 Brownie. This exclusive fan-favorite party pack will be available in-store only on Sept. 16.
- $1 Deluxe cookie party favor for Insomnia Rewards members that attend and check in via their Rewards. Offer available from Wednesday, Sept. 17 – Sunday, Sept. 21 for in-store and delivery orders.
But that’s not all, college campus Insomnia bakeries will be hosting the most epic PJ party with sweet giveaways for Insomniacs including glowsticks, Insomnia Cookies swag and more. Insomnia is partnering with Red Bull at five participating college campus bakeries, providing energy for the night with Red Bull™ Energy Drink Infusions.
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Don’t have an Insomnia Cookies location near you? Don’t forget to check out our other Food Deals & Freebies!
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