Chipotle U Rivalry Week (Nov 10–17, 2025) challenges U.S. college towns to recruit new Chipotle U Rewards members. The top 10 towns earn a BUY-ONE-GET-ONE (BOGO) offer for students, sent directly to member wallets. Students join by creating a rewards account and verifying enrollment via ID.me. A microsite with leaderboard and heatmap tracks daily rankings, and towns can be added by fans.
Outside Rivalry Week, Chipotle U Rewards gives 1,000 bonus points and 20% extra points per purchase. BOGO is valid in-restaurant for one week; restrictions apply.
QUALIFYING TOWNS HERE
Don’t have a location near you? Don’t forget to check out our Freebies & Food Deals & Freebies pages!
Join The Discussion