Bronco Breakfast Bagels, now at Target, is running Operation Jimmy Dean, a search for people legally named “Jimmy Dean” with a potential $150,000 reward. The promotion runs Jan 5–31, 2026, for U.S. residents 18+. Participants must submit proof of identity via [email protected] with the subject line “Hi, I’m Jimmy Dean” & provide all requested information and documentation.
Submissions must include:
- Full legal name
- Age
- City and state of residence
- Clear proof of identity showing the legal name “Jimmy Dean” (such as a government-issued ID)
The campaign coincides with Bronco’s national rollout of two high-protein bagel sandwiches: Turkey Sausage, Egg & Cheese (21g protein) and Turkey Bacon, Egg & Cheese (15g protein).
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