FREE Smart Play Tag at LEGO Stores ($20 Value)!

Looking for a fun and FREE activity? Head to your local LEGO Store on September 8th for the “Little Builders” classes for kids aged 2-5, combining developmental skills with play. These classes are held monthly. For older children, LEGO Stores regularly host free building events where kids can build and keep their creations. Events are available while supplies last and registration is open. There are also various dates with other upcoming events, including:

LEGO Pokemon Trainers build – Learn how to become a LEGO Pokémon Trainer, and practice battling with others! Plus, they can build and take home a LEGO Pokémon Smart Tag Holder.
Spin a new PokéStop at The LEGO Store – Drop into the Trainer Centre at your local store to gather essential items, activate exclusive in-game rewards and more! While supplies last, 03/08 – 30/09.
Bring play to life with LEGO & Pokemon – Discover interactive LEGO Pokémon SMART Play sets that react to how kids move and play with an in-store demo, rewards and more.
Build a LEGO Human-Human Fruit and take it home with you! – LEGO Human-Human Fruit make and take event is intended for participants aged 6+ years.

Pokemon & LEGO are excited to continue the partnership between Pokémon GO and the LEGO Group for Trainers in the US, UK, Poland, France, Germany, and Australia! Trainers can visit participating LEGO Store locations between August 3 and September 30, 2026* to enjoy everything the partnership has to offer, including:

One Star Raids
Stamp Rally’s
New Avatar Items – Trainers can get event-themed Timed Research that awards a LEGO-branded jacket for your in-game avatar.
New Stickers – You’ll be able to get event-themed stickers by spinning PokéStops at LEGO Store locations and completing the event Timed Research.
LEGO Pokémon SMART Play – Participate in the fun LEGO Pokémon SMART Play demo. Participants will receive a unique collectible SMART Play Tag and a special stamp for their LEGO Passports. Smart Tags available while stocks last.