Coors Light launched the Cold Tux, the first tuxedo with built-in cooling tech, and the BrrrTie, a chilled neck accessory, to help wedding parties stay cool during summer ceremonies. The tux features breathable fabric and ice-pack rods, while the BrrrTie provides up to 40 minutes of cooling. 100 BrrrTies will be sold for $32 at TheColdTux.com on June 27 and 30 at 12pm ET.
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